Complete Guide on How to Do Technical SEO:
Technical SEO is an essential part of optimizing a website for search engines. It involves improving the technical aspects of a website to make it easier for search engines to crawl and index the site. A well-optimized website not only ranks higher in search engine results pages (SERPs) but also improves the user experience. In this article, we will discuss the best practices and techniques for doing technical SEO.
Before starting any technical SEO work, it’s essential to conduct a website audit. The audit should cover the site’s architecture, site speed, broken links, duplicate content, and other technical issues that may impact its visibility in search engines. There are several free and paid tools available online to conduct a site audit. Some of the most popular tools are Ahrefs, SEMrush, Moz, and Screaming Frog.
Improve Site Architecture:
Site architecture is the organization of a website’s pages and content. A well-organized site architecture improves user experience and helps search engines crawl and index the site better. The site architecture should be easy to navigate and understand, with a clear hierarchy and internal linking. The site should have a clear homepage, categories, subcategories, and a logical URL structure.
Optimize Site Speed:
Use Schema Markup:
Schema markup is a code added to a website’s HTML to help search engines understand the content better. It provides additional information about the content, such as reviews, ratings, author information, and more. It improves the website’s appearance in SERPs and can lead to higher click-through rates.
Optimize for Mobile Devices:
More than half of all website traffic comes from mobile devices, so it’s essential to optimize a website for mobile devices. Google has made mobile-friendliness a ranking factor, and websites that are not mobile-friendly may not rank well in SERPs. Responsive design, mobile-friendly fonts, and a clear call-to-action are some of the best practices for mobile optimization.
Fix Broken Links:
Broken links can negatively impact the user experience and hurt the website’s SEO. Broken links can lead to a higher bounce rate, lower user engagement, and reduced conversions. Regularly checking and fixing broken links is essential for a healthy website. Several free and paid tools are available to identify broken links, such as Broken Link Checker, Dr. Link Check, and Ahrefs.
Images are an essential part of a website, but they can also slow down the site and hurt SEO if not optimized properly. Image optimization includes compressing images, using descriptive filenames, using alt tags, and reducing image size with compress jpeg. Optimized images improve the website’s speed, user experience, and visibility in search engines.
HTTPS is a secure version of HTTP that encrypts data between a user’s browser and a website’s server. Google has made HTTPS a ranking factor, and websites that are not secure may not rank well in SERPs. Using HTTPS improves the website’s security, user trust, and SEO.
Monitor Website Performance:
Regularly monitoring a website’s performance is essential for maintaining good SEO. Monitoring performance includes.