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Smart Packaging & Price Dumping: A Brief Guide for SMEs

A sustainable approach that helps improve the quality and safety of your products is smart packaging. Discover its advantages, current trends, and useful hints.

For both consumer and industrial items, product packaging has developed into a very successful brand marketing strategy. One of the 7 Ps of the marketing mix now includes packaging.

Consumer expectations for product packaging have changed throughout time as well.

Conventional packaging techniques are no longer adequate to meet these demands, especially for customers who want to lessen their carbon footprint. As a result, smart packaging has become more popular.

The Sustainable Packaging Coalition claims that effective packaging solutions are essential to lowering food waste. A total of USD 4.13 billion in net revenue is produced by smart packaging, which includes active and intelligent packaging. Businesses must take into account this important commercial impact if they want to practice sustainability and meet the rising consumer demand for it in products.

Beyond lowering carbon footprint, which is a considerable contribution in and of itself, smart packaging has several other advantages. Consider using smart packaging solutions if your company is searching for a packaging option that improves the quality, safety, and protection of your products while also being a sustainable option.

The term “smart packaging” describes product packaging that serves purposes beyond just containing or protecting the goods. These capabilities can range from electronic displays that show the product’s quality, temperature, pH, and moisture to integrated sensor technology that increases shelf life and checks freshness.

Smart packaging enables an immersive digital experience by integrating cutting-edge technology, making it simpler to access and track data about goods and brands.

 

Essential business benefits of smart packaging:

Smart packaging is one of the various package options accessible since it combines several features, including protection, safety, convenience, and transmitting product information, to create a potent weapon. These are some ways that smart packaging might help your business.

 

Product quality is ensured:

Using cutting-edge sensors and indicators, smart packaging may be created to assist in keeping track of a product’s condition. For instance, certain intelligent packaging materials may change their properties based on the humidity or temperature outside and within the box. Other intelligent packaging materials can identify food deterioration and decline in product quality.

 

Establishes and upholds brand relevance:

The attention of current and future clients, particularly those who are tech-savvy, might be attracted by demonstrating an interest in and making use of cutting-edge technology.

Also, because smart packaging can receive more information than conventional package labeling, it may offer a more sophisticated consumer interface and improved shopping experiences. Customers will be more likely to recall and interact with your brand as a result.

 

Boosts food safety:

Smart packaging can incorporate small sensors that show temperature and the passage of time to guarantee that the perishable goods consumers purchase are both fresh and safe to consume. They alert customers when a product is getting close to its expiration date. Some forms of intelligent packaging can block damaging light, stop dampness, and stop other poisonous substances.

 

Increases resistance to stealing and counterfeiting:

Smart packaging options can aid firms in improved product tracking and consumer assurance of validity. For instance, packaging can now include distinctive digital IDs in the form of QR codes, which can be scanned by customers to provide information about the route their products have taken and to verify their validity.

 

Trends in smart packaging you should know now:

Brands need to be aware of how the technology is being applied right now if they want to benefit fully from smart packaging. These are some current developments in smart packaging to think about:

 

Traceability:

To enable constant tracking of the item, RFID transponders are included in the packaging. This not only makes theft less likely, but also makes logistics, transportation, and supply chain management more efficient.

RFID is utilized in the pharmaceutical sector to monitor specific medication goods or packaging units. To track inventories, these goods may be registered in a couple of seconds.

 

Safety:

Smart packaging known as “active packaging” can assist prevent contamination after processing while also extending the shelf life of food goods. The interior of food packaging is coated with chemical substances including antibacterial agents and antioxidants, which can also serve as preservatives to keep the product fresh, to prevent contamination.

Modified Atmosphere Packaging (MAP), which keeps oxygen levels low to reduce the growth of dangerous germs, can increase shelf life. It is also possible to utilize intentional packaging designs, such as adding wings within a plastic beef box to deflect liquids away from the main meat product and extend the shelf life.

 

Quality:

Advanced sensors and indicators assist in monitoring a product’s state to determine if it is compromised or not. As was mentioned, some package designs can extend shelf life while other designs aid in the detection of fake products.

When exposed to particular environmental conditions, such as temperature, indicators included in packaging can change color. All of them guarantee authentic, dependable product quality.

 

Interaction:

Digital print packaging is being used by marketers today to customize their goods and link to social media sites. As a result, the customer experience is improved, and the brand gains a positive reputation.

Moreover, smart packaging promotes interaction since smart labels provide buyers access to crucial information through label scanning.

 

In 2023, what is dumping, and how does it work?

Price Dumping is the practice of a firm lowering the price of its goods to substantially less than the cost price to increase demand. Some sellers utilize dumping to enter new markets and wipe out the competition, although it has a fall in earnings and even losses as its most obvious effects on the firm.

Dumping is mostly associated with foreign trade since it is more frequently used by companies trying to outsell local rivals in terms of sales volume. It is not suggested to use this method in your pricing plan since it eventually undermines the market’s ability to function properly.

Continue reading to find out how dumping affects both physical and online trade.

 

Purposes of Price dumping:

Dumping is mostly used to eliminate competition by causing a very quick movement of demand from one vendor to another. The objective is to create a monopoly in the medium and long term. Customers will continue to favor the brand that sells identical goods to them for a far cheaper price.

 

Predatory price dumping:

The practice of predatory dumping is seen as unethical. It happens when a business is completely aware of its actions and the goals it pursues. The flood of Chinese goods into several international markets via physical storefronts, online, and marketplaces is a glaring example.

Products that were introduced at prices significantly below their cost value led to bankruptcy and the collapse of several businesses in a variety of industries.

Due to its aggressive character, this approach is often used only briefly before being replaced by other price methods to keep and win over clients. Additionally, many international control agencies, like the European Commission. Are currently pursuing and denouncing dumping.

 

Official price dumping:

It happens when goods are given a tax break or financial assistance. That enables them to be sold for a considerably reduced price. Businesses are allowed to begin trade in new areas even if their earnings in this situation can be limited.

The introduction of Spanish black olives to the US market is an illustration of government dumping. Due to pricing that is only achievable because of subsidies from the European Union. This scenario has already led to the filing of multiple complaints. Although it is a legitimate and open procedure, it causes issues for regional businesses.

 

Social price dumping:

Predatory dumping is significantly dissimilar from this form of dumping. Because certain items are deemed to be necessities for people, companies. And merchants are compelled by law to lower their prices in social dumping. During the COVID-19 epidemic, this happened with masks and antigen testing in several different nations.

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